The Place Between Places
No matter who they are, every person who stops at an Esso station has something in common.
They are in between places. And they’re all depending on Esso to get where they’re going. From the promise that Esso will always deliver that, we created the brand’s new platform.
Our launch film tells the story of Priya, an energetic minor hockey player who meets Allie during a traffic stop. The girls immediately connect, only to be disappointed by the cars moving once again. Watch below to see what happens next.
“Connecting what’s next”
Establishes an emotional bond with their customers and lets them know they can count on Esso.
Priya was such a success among minor hockey players in Canada we continued her story in a short, fun book for kids.