Juliana Martins
Juliana Martins
Creative Art Director

Unsubtle hints from a subtle flavour

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A Tostitos chip can hint at many things: Lime, Jalapeño, or Spicy Queso flavours... Its crew-sized packs can even hint to friends hanging out.

So when texts or Tostitos bags aren't enough for your friends to take the hint that you should get together soon, it's time to drop any hint of discretion and go big. Like, billboard-sized big. We let our customers use our billboards around the city to give their friends unsubtle hints that it's time to hang out. 


First, we had to let them know our billboard ads were available.

They could send unsubtle hints to their friends through our website.

Spoiler alert: Abby and Nahin finally saw each other.

the place between places

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No matter who they are, every person who stops at an Esso station has something in common.

They are in between places. And they’re all depending on Esso to get where they’re going. From the promise that Esso will always deliver that, we created the brand’s new platform.

“Connecting what’s next” establishes an emotional bond with their customers and lets them know they can count on Esso.

Our launch film tells the story of Priya, an energetic hockey player who meets Allie during a traffic stop. The girls immediately connect, only to be disappointed by the cars moving once again. Watch below to see what happens next.

Priya's story already has a sequel in the works.
Catch the next episode here soon.

get there your way

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No two travellers are exactly alike. We all have our own preferences that distinguish our travel style.

RBC Avion Visa lets you book when you want, travel where you want, and get there on the airline you want. That means your travel experience is really yours.

 Let’s celebrate that.

RBC Avion Visa. Get there your way.


the girl
in the green swimsuit

A campaign inspired by a real story that spread the message: "Every Body is Ready for the Summer”

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The swimsuit, a symbol of freedom for women since its inception, had become an anxiety-inducing piece for women feeling uncomfortable with their bodies.

This campaign for Natura Tododia’s daily moisturizer aimed to make the swimsuit a symbol for freedom once again with the message: “Every body is ready for summer”.

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We started things off with an unbranded action sharing revealing data about how much women feel insecure with their own bodies, while raising a question: “Is there really a thing such as a summer body ready?”

Afterwards, we invited content creators to inspire women to realize that “Every Body is Ready for the Summer”, through the open letter “Dear Girl in the Green Swimsuit”, written by Spanish author Jéssica Gómes, who captured very well the feeling most women have when wearing swimsuits.

The letter was read by different influencers, told in podcasts and even became a short movie made by Maria Farinha Filmes production company.

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“Dear Girl in the Green Swimsuit” is about an unknown girl wearing a green swimsuit at the beach. She was with some friends, and while everybody was having a good time, she was clearly embarrassed about exposing her body.

The green swimsuit became a symbol of body acceptance to Brazilian women over the summer.

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The product focused film also highlighted women’s bodies diversity.


everybody can be someone's santa claus

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The magic of Christmas only happens when we believe in it. Especially so when we make it happen. For last year’s Christmas, Iguatemi, a Shopping Mall chain with 15 malls in Brazil, invited everyone to be someone's Santa Claus with an adventurous story of friendship, courage and celebration.

“This Christmas, be someone’s Santa Claus.”

“This Christmas, be someone’s Santa Claus.”

 
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 the end of the silent magazine

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The world's first music magazine that actually plays music. No apps, no downloads, no QR Codes or Bluetooth. Just put your mobile above the cover and let the NFC technology rock. 

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If you don’t accept labels, why does your skin have to? 

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Being a woman is facing daily challenges against labels. We are much more than a unique definition; we change, we adapt, and we are different.

“Predictable / Fragile / Dry”

“Predictable / Fragile / Dry”

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The body skin is just like us. It can be different, it can change a lot. So, to launch a moisturiser that adapts to any skin state, we invited women to peel off their labels.

Manifest Film


The first love song to forgive your own self 

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Women’s relationships with their own bodies is often cruel. We’re able to say many nasty things about our own appearance. Things that we would never say to other people’s faces. Things so bad that even if we did say, we’d certainly have to apologize.

“Can You Forgive Me”

“Can You Forgive Me”

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So, why not give an apology to your own body after saying all these terrible things about yourself? That is what we did when we invited singer and composer Tássia Reis to write a song about reconciliation with our bodies.

After all, how many relationships in history were saved by a love song?

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A gift for gabriel medina

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Coppertone, a sunscreen lotion brand, gifted a customized surfboard that represents protection in and off the ocean for WSL champion Gabriel Medina and his younger sister Sophia Medina. 

A Gift For Gabriel Medina

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The board comes with a technology: it detects UV rays levels and alerts when it is time to re-apply the sunscreen lotion, which is also embedded in the board itself.


A RIDE WITH THE FAST AND FURIOUS

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Imagine calling a taxi by an App and running into Dominic Toretto's Supra?

Check out how an exclusive action took lucky Fast & Furious fans to the most anticipated preview of the year at a drive-in!

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LET YOUR SKIN SHINE BRIGHT

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“New Tododia Plum and Orange Blossom Highlight Who You Are”.

“New Tododia Plum and Orange Blossom Highlight Who You Are”.

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wear your skin lightly 

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To express the lightness of our product, we invited Grupo Corpo to create a dance performance, directed by the famous choreographer Cassi Abranches.

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the detox for our eyes

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Nowadays people are looking for every kind of detox to maintain their bodies healthy and beautiful. But to really feel beautiful, we have to try a detox for our eyes. A detox for the way we see ourselves in the mirror.

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Natura’s brand of daily moisturizer, Natura Tododia, invited women who went through this kind of detox and asked them “When and how did you change the way you see?”

Product Film


A SITE MADE OF FOREST

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To launch a handmade soap from the Amazon Rainforest, we could only make a site in the same way.  

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A handmade site, made of forest. : )

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